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Continuing changes in the dynamics of downtown Northbrook have resulted in a large growth within recent years in the number of people of all ages who enjoy shopping here. Primarily though, there is a high percentage of young people who come to Northbrook that like to purchase music, movies, clothes, coffee, antiques, and gifts.
I propose to open Hidden Treasure Records to fill this gap. My goal is simple: My qualifications include over four years experience as a music buyer and assistant manager at both Replay Records previously in Northbrook and Wagonhouse Records in Bloomington, Illinois.
During my tenure at Wagonhouse Records, as the buyer for alternative import and independent music, I more than doubled sales from this department in less than two years. The funds I wish to borrow will be allocated to procure my initial inventory as well as equipment, fixtures, lease arrangements, advertising, and working capital as indicated in this proposal.
I hope to open my store by May 1, I am committed both to serving the alternative music buying customers of Northbrook and beyond, and meeting my personal financial and career goals. I am one of these people. Many people have a hard time finding the things they want at existing chain and mall record stores.
One major reason for this is that many record stores do not take the time to teach their employees to research the specialized nature of the market. These customers are also looking for convenience of location and fair market prices. Also, these people enjoy talking to someone who is knowledgeable, interested in the same types of music they want, and in what the store carries in general.
In many cases, people will come from many miles away because there are few stores offering the same specific goods. The store will buy music and accessories from a variety of distributors that provide good quality and dependable service along with fair return policies.
Hidden Treasure Records will resell them "as is" to our target market. Hidden Treasure Records will specialize in new records and compact discs that are current, and some that are hard to find at existing music stores.
The store will only carry a limited amount of used records and compact discs. We will carry accessories like stickers and blank audio cassettes. Hidden Treasure Records will advertise occasionally in the regional weekly and monthly publications. These newspapers will be widely distributed, and cover an expansive and diverse reading audience.
Hidden Treasure will advertise sale items, as well as promote specialized items, so as to broaden our customer base. We will rely heavily on walk-in and drive-by traffic as opposed to relying on advertising.
Hidden Treasure Records will schedule occasional in-store appearances, along with promotions and giveaways as marketing devices.
Hidden Treasure Records will offer a relaxed atmosphere with personalized attention, and listening stations for compact discs along with a record player behind the counter so potential customers can listen before purchasing.1.
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PLAN SUMMARY This plan discusses opening a record store catering to the import and independent music buyer. It supports a loan request for $50, + forms and templates for free download. Get free legal forms and documents templates to download.
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