Essay on the Role of Media in the Modern World Article shared by The importance and the impact of the media, written or electronic cannot be marginalized in the world of today.
Print Media Print Media In the present time applications of Visual art through Mass media and specially print media has emerged as a immense significant medium in our society.
Role of media to generate awareness and to educate people has been through a lot of experimentation. By using instruments of visual art in a direct and indirect ways we can make public inform and to govern lives of community.
The following study attempts to examine characteristics and evolution of print ads issued in public interest by GOI Government of India. Also an attempt to examine changing of strategy used in GOI print campaigns made for conveying health related messages in public.
Starting with a brief history of print advertising and print advertising in India, then covering elements of print ad, GOI Health Communication strategy, GOI Print campaigns, Polio eradication campaign will be the major focus of this study.
In order to understand celebrity endorsement and its impact in rural area the concentration will be on Polio Campaign. I choose polio print campaign because of its huge nationwide print campaign for mass impact.
India is a land of one billion people and still counting and a zillion opportunities.
How does one communicate with this land where dialects, culture and even cuisine changes every 8 to 10 miles as one goes by. Production and creation of effective advertising has long been a concern of both advertisers and advertising agencies.
There have been various rules of thumb for creating effective advertising since advertising began. In order to understand this better I have added a brief history of advertising in India.
The history of Indian Advertising can be tracked down to the time with hawkers calling out their wares, right from the days cities and markets first began.
The trend moves from shop font signage to street side sellers to press ads. It was a weekly newspaper. Newspapers are one of the best platforms for conveying information due to cheap medium, easy accessibility and also extended reach as well as high frequency of publication.
Government of India has been using this medium to spread public health information and to raise awareness. Many times depending upon areas in our country, like in rural areas this medium plays major role in awareness.
The newspaper becomes the only medium for Government to approach the communities. To bring desirable change in a community message should be conveyed effectively and strongly. However, the history of India can not overlook the year British rule over the country.
Every aspect of Indian lifestyle, whether it is education, transportation, commerce, or advertising and communications, was affected by the foreign invasion. But, it was in such a time period that type setting shops, also called studios, emerged, marking the beginning of advertising created in India as opposed to imports from England.Essay on the Impact of Print Media in India!
Today’s readers are intelligent and sophisticated in their understanding of social and cultural issues thanks to the newspapers. Cultural development cannot occur in a vacuum; development of culture has to be seen in association with contribution of.
An Essay on the Role of Media. Article shared by. The term media is derived from Medium, which means carrier or mode.
Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of. In the present time applications of Visual art through Mass media and specially print media has emerged as a immense significant medium in our society.
Role of media to generate awareness and to educate people has been through a lot of experimentation. In this essay, we will also trace the history of print media, its contemporary role in our society and what the future holds.
Throughout history, print media has withstood a long and rocky road of trials and tribulations to come to the point where it’s at today. Essay on the Role of Media in the Modern World Article shared by The importance and the impact of the media, written or electronic cannot be marginalized in the world of today.
Media is playing great role in every society. It plays important role in setting agendas of public. We all are bombarded with so much information all the da y.
Electronic media, print media and social media are some common types of media.