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We need another acronym like another hole in the head! And that can yield material gains in search visibility. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.
Now, Google got extremely good at understanding terms that were most frequently used together using bigrams and other methods so that this query would yield a result about the NBA basketball team.
Pretty amazing stuff really. Hummingbird was largely an infrastructure update that allowed Google to take advantage of burgeoning entity data. Entity Challenge You need only look to the Entity Recognition and Disambiguation Challenge co-sponsored by Microsoft and Google to see the writing on the wall.
The objective of an Entity Recognition and Disambiguation ERD system is to recognize mentions of entities in a given text, disambiguate them, and map them to the entities in a given entity collection or knowledge base. Can it be any more clear? Well, actually, it can.
The Challenge is composed of two parallel tracks. As a result, the text is typically short and often lacks proper punctuation and capitalization. Search engines are chomping at the bit to get better at extracting entities from documents and queries so they can return more relevant and valuable search results.
So … But what exactly are we supposed to do? There has been little in the way of real rubber-meets-the-road content that describes how you might go about optimizing for this new world full of entities.
Now, I love theory. But today I want to talk more about tactics, about the actual stuff we can do as marketers to affect change in the Knowledge Graph. That ERD challenge above? This does not mean you should engage in entity stuffing and mention every associated entity you can think of in your content.
The connections between sites and pages are important and not just in a traditional PageRank formula. I think of it this way.
The entities that are contained on one page are transmitted to linked pages and vice versa. Entities are meta information passed in links.Learn how to use the tulipe (v18) digital design platform to deliver engaging content and services to any IBM web page.
Ashutosh Kumar Patidar et al.: Lead Discovery and Lead Optimization: A Useful Strategy in Molecular Modification of Nonrandom screening It is a modified form of random screening which was developed because of budgetary and manpower.
The purpose of the website is to provide information regarding the Superfund program for communities, cleanup professionals, and concerned citizens.
The character that I’m trying to name is basically a psychic that can only use his powers while he is fighting.
He has five swords from a giant buster sword all the way down to a small blade, because I based him off an artist that draws a picture using his swords as he fights. Observations on Fluid/Fracture Pressure Coupling Ratios, Richard Lahann and Richard Swarbrick, # ().. PS Facies Architecture and Controls on Reservoir Behavior in the Turonian Wall Creek Member of the Frontier Formation in the Powder River Basin, Wyoming, Nathan La Fontaine, Michael Hofmann, Tuan T.
Le, and Todd Hoffman, # (). 3. Methodology. In order to find out the requirements for the deliverables of the Working Group, use cases were collected. For the purpose of the Working Group, a use case is a story that describes challenges with respect to spatial data on the Web for existing or envisaged information systems.